Saudi Arabia is accelerating the adoption of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) across its tourism sector, aligning with Vision 2030 goals to diversify the economy and build a world-class visitor ecosystem.
Flagship projects including Neom, the Red Sea Project, Diriyah, and Qiddiya are integrating smart infrastructure, biometric systems, IoT sensors, and immersive digital tools to redefine cultural storytelling, streamline travel, and enhance sustainability. Experts say this approach is positioning the Kingdom as a global hub for next-generation tourism at a time when the global industry is projected to reach $11.7 trillion in economic contribution by 2025.
A survey by Toluna indicated that 87 percent of Saudi travelers use generative AI tools such as ChatGPT and Gemini to plan and manage vacations, with 46 percent relying on AI assistants to discover activities and 31 percent using them to optimize itineraries. This trend reflects a global shift from digital tourism to what experts call “cognitive tourism,” where technology anticipates and adapts to traveler behavior in real time.
Challenges remain, including the need for local capacity building, talent development, and regulatory frameworks for data governance. Yet, with emerging tech adoption readiness nearing 75 percent in 2025, Saudi Arabia is steadily laying the groundwork for smart tourism to become a defining feature of its Vision 2030 strategy.
For businesses seeking to explore real opportunities in Saudi Arabia’s fast-evolving tourism sector — from AI solutions to smart infrastructure partnerships — Haris Consultancy provides tailored support to navigate the market and access funding pathways. Contact us today for a tailored consultation.
